Recep Yilmaz, PhD, has been working as Associate Professor at Ondukuz Mayis University, Public Relations and Publicity Department since August 15, 2018. He authored eight books (Handbook of Reseach on Transmedia Storytelling and Narrative Strategies, Narrative Advertising Models and Conceptualization in the Social Media Age, Traditional and Digital Advertising in 150 Questions, Handbook Research on Effective Advertising Strategies in the Social Media Age, Advertising in 99 Questions, Keywords in Advertising, Scenarios: How is it written? How are they writing?, Leadership and its Contemporary Dimensions), and he published numerous papers in several journals, conference proceedings and chapters in edited books. His major are Narrative Theory and Advertising. He also studies on Theoretical Communication. Some of the courses he teaches Narration in Literature, Cinema and Advertisement, Advertising Scriptwriting, Creative Writing.