Recep Yilmaz, PhD, has been working as Assistant Professor at Ondukuz Mayis University, Public Relations and Publicity Department since February 18, 2015. He authored eight books (Handbook of Reseach on Transmedia Storytelling and Narrative Strategies, Narrative Advertising Models and Conceptualization in the Social Media Age, Traditional and Digital Advertising in 150 Questions, Handbook Research on Effective Advertising Strategies in the Social Media Age, Advertising in 99 Questions, Keywords in Advertising, Scenarios: How is it written? How are they writing?, Leadership and its Contemporary Dimensions), and he published numerous papers in several journals, conference proceedings and chapters in edited books. His major is Theoretical Communication. He also studies on social semiology, advertising communication, and promotion culture. Some of the courses he teaches Introduction to Advertising, Advertising Scriptwriting, Introduction to Public Relations, Public Relations Campaigns, Visual Communication Applications, and Copywriting in Public Relations.