Yıl 2018, Cilt 6, Sayı 1, Sayfalar 47 - 67 2018-07-20

A study of the factors influencing customers’ impulse buying behavior in restaurants

Ching-Shu Su [1] , Pei-Hsun Lu [2]

96 138

Nowadays, while facing the intense competition in restaurant business, in order to increase sales revenue and customers’ average check, understanding how to encourage customers’ impulse buying behavior is very important. Therefore, to figure out the influential factors of customers’ impulse buying (ordering) behavior is imperative to restaurant operation and management. Does the dining environment of restaurant have any effect on impulse ordering behavior? Is reference group a factor in impulse ordering behavior? Whether customers’ personality traits play a role in their impulse ordering behavior? These questions are important but remain understanding in existing literature. Therefore, this study examines the relationship of these factors and impulse buying behavior by taking quantitative approach. The findings correspond to those of the research in impulse buying behavior. It was suggested that “impulse buying behavior” could be a research topic worth of being explored in hospitality industry, and significant managerial and theoretical implications were proposed.

impulse buying, impulse purchase, impulse ordering, dining environment, restaurant
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Birincil Dil en
Konular Otelcilik, Konaklama, Spor ve Turizm
Dergi Bölümü Araştırma Makalesi
Yazarlar

Yazar: Ching-Shu Su
Kurum: Department of Hospitality Management, Ming Chuan University
Ülke: Taiwan


Yazar: Pei-Hsun Lu (Sorumlu Yazar)
Kurum: Department of Food and Beverage Management, Jin-Wen University of Science and Technology
Ülke: Taiwan


Bibtex @araştırma makalesi { ahtr421377, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz Üniversitesi}, year = {2018}, volume = {6}, pages = {47 - 67}, doi = {10.30519/ahtr.421377}, title = {A study of the factors influencing customers’ impulse buying behavior in restaurants}, key = {cite}, author = {Lu, Pei-Hsun and Su, Ching-Shu} }
APA Su, C , Lu, P . (2018). A study of the factors influencing customers’ impulse buying behavior in restaurants. Advances in Hospitality and Tourism Research (AHTR), 6 (1), 47-67. DOI: 10.30519/ahtr.421377
MLA Su, C , Lu, P . "A study of the factors influencing customers’ impulse buying behavior in restaurants". Advances in Hospitality and Tourism Research (AHTR) 6 (2018): 47-67 <http://dergipark.gov.tr/ahtr/issue/38473/421377>
Chicago Su, C , Lu, P . "A study of the factors influencing customers’ impulse buying behavior in restaurants". Advances in Hospitality and Tourism Research (AHTR) 6 (2018): 47-67
RIS TY - JOUR T1 - A study of the factors influencing customers’ impulse buying behavior in restaurants AU - Ching-Shu Su , Pei-Hsun Lu Y1 - 2018 PY - 2018 N1 - doi: 10.30519/ahtr.421377 DO - 10.30519/ahtr.421377 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 47 EP - 67 VL - 6 IS - 1 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.421377 UR - http://dx.doi.org/10.30519/ahtr.421377 Y2 - 2018 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) A study of the factors influencing customers’ impulse buying behavior in restaurants %A Ching-Shu Su , Pei-Hsun Lu %T A study of the factors influencing customers’ impulse buying behavior in restaurants %D 2018 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 6 %N 1 %R doi: 10.30519/ahtr.421377 %U 10.30519/ahtr.421377
ISNAD Su, Ching-Shu , Lu, Pei-Hsun . "A study of the factors influencing customers’ impulse buying behavior in restaurants". Advances in Hospitality and Tourism Research (AHTR) 6 / 1 (Temmuz 2018): 47-67. http://dx.doi.org/10.30519/ahtr.421377