Yıl 2018, Cilt 6, Sayı 1, Sayfalar 83 - 92 2018-06-26

Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi
Analysis of Parameters Affecting The Smart Phone Design by Using Fuzzy Kano Model

Selçuk Çebi [1] , Esra İlbahar [2]

42 44

Gelişen teknolojiyle birlikte mobil telefonlara internete erişim imkânı sağlanmış ve bu da mobil telefonların kullanımı yaygınlaştırmıştır. Çeşitli firmalar farklı mobil telefon tasarımlarını çeşitli ürün özellikleriyle birlikte küresel pazara sunmaktadır. Ancak sunulan bu özelliklerin müşteri beklentisi ve algısı açısından önemi belirsizdir. Bu nedenle, bu çalışmanın kapsamında, mobil telefon tasarım özelliklerini kullanıcı algısı ve beklentisi doğrultusunda sınıflandırması amaçlanmaktadır. Böylece üreticilerin kullanıcı beklentisi ve algısına yönelik tasarımlarını geliştirme imkânı sunulacaktır. Çalışma kapsamında bulanık Kano Modeli yöntemiyle telefon tasarım parametreleri sınıflandırılmış ve elde edilen sınıflandırma klasik Kano Modeli yöntemiyle kıyaslanmıştır. Son zamanlarda işletmelerin pazara sundukları mobil telefon tasarımlarında ön plana çıkan özelliklerin kullanıcı açısından önemini tanımlamak amacıyla Kano Model anketleri hazırlanmış ve bu anketler 18-35 yaş arasında değişen 118 katılımcıya uygulanmıştır.
Mobile phones have been popular by providing with access to the internet based on evolving technology. On the global market, various companies offer different mobile phone designs with various product features. However, the significance of these features with regards to customer expectations and perception is uncertain. For this, within the scope of this study, it is aimed to classify mobile phone design features in the direction of user perception and expectation. This will allow manufacturers to develop customer expectation and perception oriented designs. In the scope of the study, the telephone design parameters were classified by using fuzzy Kano Model and the obtained classification was compared with results obtained from classic Kano Model. Kano Model surveys have been prepared to define the importance of user-oriented features in the mobile phone designs that have been recently introduced to the market and these surveys have been applied to 118 participants between 18-35 years old.
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Birincil Dil tr
Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Makaleler
Yazarlar

Orcid: 0000-0001-9318-1135
Yazar: Selçuk Çebi (Sorumlu Yazar)
Kurum: Yıldız Teknik Üniversitesi
Ülke: Turkey


Orcid: 0000-0002-4917-0022
Yazar: Esra İlbahar
Kurum: Yıldız Teknik Üniversitesi
Ülke: Turkey


Bibtex @araştırma makalesi { alphanumeric391721, journal = {Alphanumeric Journal}, issn = {}, eissn = {2148-2225}, address = {Bahadır Fatih Yıldırım}, year = {2018}, volume = {6}, pages = {83 - 92}, doi = {10.17093/alphanumeric.391721}, title = {Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi}, key = {cite}, author = {Çebi, Selçuk and İlbahar, Esra} }
APA Çebi, S , İlbahar, E . (2018). Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi. Alphanumeric Journal, 6 (1), 83-92. DOI: 10.17093/alphanumeric.391721
MLA Çebi, S , İlbahar, E . "Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi". Alphanumeric Journal 6 (2018): 83-92 <http://dergipark.gov.tr/alphanumeric/issue/33294/391721>
Chicago Çebi, S , İlbahar, E . "Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi". Alphanumeric Journal 6 (2018): 83-92
RIS TY - JOUR T1 - Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi AU - Selçuk Çebi , Esra İlbahar Y1 - 2018 PY - 2018 N1 - doi: 10.17093/alphanumeric.391721 DO - 10.17093/alphanumeric.391721 T2 - Alphanumeric Journal JF - Journal JO - JOR SP - 83 EP - 92 VL - 6 IS - 1 SN - -2148-2225 M3 - doi: 10.17093/alphanumeric.391721 UR - http://dx.doi.org/10.17093/alphanumeric.391721 Y2 - 2018 ER -
EndNote %0 Alphanumeric Journal Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi %A Selçuk Çebi , Esra İlbahar %T Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi %D 2018 %J Alphanumeric Journal %P -2148-2225 %V 6 %N 1 %R doi: 10.17093/alphanumeric.391721 %U 10.17093/alphanumeric.391721
ISNAD Çebi, Selçuk , İlbahar, Esra . "Akıllı Telefon Tasarımına Etki Eden Parametrelerin Bulanık Kano Modeli İle Analizi". Alphanumeric Journal 6 / 1 (Haziran 2018): 83-92. http://dx.doi.org/10.17093/alphanumeric.391721