Marketing executives need special knowledge on strategic decisions about pricing, distribution, advertising expenditures, changes to the product line, and many other factors that affect profits. These informations can only be met by marketing accountancy.
Marketing accountancy has a major role in directing employees through cost analysis and cost control, while playing an important role in reducing marketing costs and increasing marketing effectiveness and ultimately profit maximization.
In this study; marketing costs, marketing accounting relationship and marketing accounting are explained, and marketing expenses are included in accounting records according to actual cost and standard cost methods.
| Birincil Dil | en |
|---|---|
| Konular | Sosyal |
| Dergi Bölümü | Makaleler |
| Yazarlar |
|
| Bibtex | @araştırma makalesi { atauniiibd448939,
journal = {Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi},
issn = {1300-4646},
eissn = {2147-7582},
address = {Atatürk Üniversitesi},
year = {2018},
volume = {32},
pages = {1231 - 1240},
doi = {},
title = {IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS},
key = {cite},
author = {Balı, Selçuk and TUNÇEZ, H. Arif and ATEŞ, Alper}
} |
| APA | Balı, S , TUNÇEZ, H , ATEŞ, A . (2018). IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 32 (4), 1231-1240. Retrieved from http://dergipark.gov.tr/atauniiibd/issue/39554/448939 |
| MLA | Balı, S , TUNÇEZ, H , ATEŞ, A . "IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 32 (2018): 1231-1240 <http://dergipark.gov.tr/atauniiibd/issue/39554/448939> |
| Chicago | Balı, S , TUNÇEZ, H , ATEŞ, A . "IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 32 (2018): 1231-1240 |
| RIS | TY - JOUR T1 - IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS AU - Selçuk Balı , H. Arif TUNÇEZ , Alper ATEŞ Y1 - 2018 PY - 2018 N1 - DO - T2 - Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi JF - Journal JO - JOR SP - 1231 EP - 1240 VL - 32 IS - 4 SN - 1300-4646-2147-7582 M3 - UR - Y2 - 2018 ER - |
| EndNote | %0 Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS %A Selçuk Balı , H. Arif TUNÇEZ , Alper ATEŞ %T IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS %D 2018 %J Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi %P 1300-4646-2147-7582 %V 32 %N 4 %R %U |
| ISNAD | Balı, Selçuk , TUNÇEZ, H. Arif , ATEŞ, Alper . "IMPORTANCE of MARKETING ACCOUNTANCY in STRATEGICAL DECISION MAKING PROCESS". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 32 / 4 (Ekim 2018): 1231-1240. |
