Yıl 2018, Cilt 19, Sayı 2, Sayfalar 500 - 524 2018-11-30

İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ

YALÇIN YALMAN [1] , M. Kemalettin ÇONKAR [2]

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Çalışma sonucunda, işletme kurucusu ve yöneticilerine göre işletmelerin müşterilere yönelik kurumsal sosyal sorumluluk uygulamaları ile işletmelerin kurumsal itibarları arasında pozitif yönlü ve anlamlı bir ilişki olduğu belirlenmiştir.

Anket, rekabet gücü yüksek, en fazla ihracat yapan sektörler arasında bulunan, beş grupta toplanan ve hizmetlerle birlikte altı sektördeki işletmelere elektronik posta yoluyla gerçekleştirilmiştir. Türkiye genelinde, çalışan sayısı on ve üzerinde olan işletmelerin kurucu ve yöneticilerinin katılımıyla yapılmıştır.

İşletme kurucu ve yöneticilerinin tahminlerinden hareketle, Türkiye’de müşterilere dönük kurumsal sosyal sorumluluk uygulamalarının işletmelerin kurumsal itibarına etkilerini belirlemek araştırmanın temel konusudur. Müşterilere yönelik KSS uygulamaları ve kurumsal itibar ilişkisini açıklayan modeller bir diğer konudur.

Kurumsal sosyal sorumluluk (KSS) işletmelerin, faaliyetlerinde sadece yatırımcıları değil, çevre, tüketiciler, çalışanlar, tedarikçi ve aracılar, devlet ve toplum gibi paydaşlarını da hesaba kattığı, ekonomik değerlerin ötesinde insani değerlere önem verdiği bir yaklaşımdır. Kurumsal itibar ise paydaşlarının iletişim ve etkileşimleri sonucunda, rakipleri ile de kıyaslayarak zaman içerisinde işletmeyle ilgili oluşturdukları algılarının toplamıdır. 


KSS, kurumsal itibar, işletme paydaşları, KSS faaliyetleri
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Yazar: YALÇIN YALMAN (Sorumlu Yazar)
Kurum: Sivas Cumhuriyet Üniversitesi
Ülke: Turkey


Yazar: M. Kemalettin ÇONKAR

Bibtex @diğer { cumuiibf456793, journal = {Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi}, issn = {}, eissn = {1303-1279}, address = {Cumhuriyet Üniversitesi}, year = {2018}, volume = {19}, pages = {500 - 524}, doi = {}, title = {İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ}, key = {cite}, author = {YALMAN, YALÇIN and ÇONKAR, M. Kemalettin} }
APA YALMAN, Y , ÇONKAR, M . (2018). İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19 (2), 500-524. Retrieved from http://dergipark.gov.tr/cumuiibf/issue/40744/456793
MLA YALMAN, Y , ÇONKAR, M . "İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 (2018): 500-524 <http://dergipark.gov.tr/cumuiibf/issue/40744/456793>
Chicago YALMAN, Y , ÇONKAR, M . "İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 (2018): 500-524
RIS TY - JOUR T1 - İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ AU - YALÇIN YALMAN , M. Kemalettin ÇONKAR Y1 - 2018 PY - 2018 N1 - DO - T2 - Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi JF - Journal JO - JOR SP - 500 EP - 524 VL - 19 IS - 2 SN - -1303-1279 M3 - UR - Y2 - 2018 ER -
EndNote %0 Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ %A YALÇIN YALMAN , M. Kemalettin ÇONKAR %T İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ %D 2018 %J Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi %P -1303-1279 %V 19 %N 2 %R %U
ISNAD YALMAN, YALÇIN , ÇONKAR, M. Kemalettin . "İŞLETME KURUCUSU VE YÖNETİCİLERİNİN TAHMİNLERİNDEN HAREKETLE, TÜRKİYE’DE MÜŞTERİLERE DÖNÜK KURUMSAL SOSYAL SORUMLULUK UYGULAMALARININ İŞLETMELERİN KURUMSAL İTİBARINA ETKİLERİ". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 / 2 (Kasım 2018): 500-524.