Yıl 2018, Cilt 19, Sayı 2, Sayfalar 400 - 412 2018-11-30

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER

Selçuk Yasin YILDIZ [1] , Murat Fatih Tuna [2] , Nermin Ekin SAVAŞ [3]

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Bu çalışmada; hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti arasındaki ilişkilerin tespit edilmesi amaçlanmaktadır. Araştırma kapsamında, mobil alışveriş uygulaması kullanan 398 kişiden, yüz yüze anket uygulaması yardımıyla veriler toplanmıştır. Elde edilen verilere, faktör analizi ve korelasyon analizi yapılmıştır. Çalışma bulgularına göre; hedonik alışveriş motivasyonlarından bazılarının teknoloji yenilikçiliği ile bazılarının ise mobil uygulamalar üzerinden satın alma niyeti ile ilişkisi belirlenmiştir. Teknoloji yenilikçiliği ile mobil uygulamalar üzerinden satın alma niyeti arasında herhangi bir ilişki belirlenememiştir. Çalışma kapsamında ele alınan hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti duygularının birbirleriyle ilişkisinin belirlenmeye çalışılması özgün değer taşımaktadır. Araştırma sürecinde karşılaşılan kaynak ve zaman yetersizliği, bu çalışmanın kısıtını oluşturmaktadır.
Hedonik alışveriş motivasyonları, teknoloji yenilikçiliği, yenilikçi tüketici, mobil alışveriş, mobil satın alma niyeti
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Yazarlar

Orcid: 0000-0002-1594-8799
Yazar: Selçuk Yasin YILDIZ
Kurum: Sivas Cumhuriyet Üniversitesi
Ülke: Turkey


Yazar: Murat Fatih Tuna
Kurum: Sivas Cumhuriyet Üniversitesi
Ülke: Turkey


Yazar: Nermin Ekin SAVAŞ
Kurum: Çukurova Üniversitesi
Ülke: Turkey


Bibtex @araştırma makalesi { cumuiibf461292, journal = {Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi}, issn = {}, eissn = {1303-1279}, address = {Cumhuriyet Üniversitesi}, year = {2018}, volume = {19}, pages = {400 - 412}, doi = {}, title = {HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER}, key = {cite}, author = {YILDIZ, Selçuk Yasin and SAVAŞ, Nermin Ekin and Tuna, Murat Fatih} }
APA YILDIZ, S , Tuna, M , SAVAŞ, N . (2018). HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 19 (2), 400-412. Retrieved from http://dergipark.gov.tr/cumuiibf/issue/40744/461292
MLA YILDIZ, S , Tuna, M , SAVAŞ, N . "HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 (2018): 400-412 <http://dergipark.gov.tr/cumuiibf/issue/40744/461292>
Chicago YILDIZ, S , Tuna, M , SAVAŞ, N . "HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 (2018): 400-412
RIS TY - JOUR T1 - HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER AU - Selçuk Yasin YILDIZ , Murat Fatih Tuna , Nermin Ekin SAVAŞ Y1 - 2018 PY - 2018 N1 - DO - T2 - Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi JF - Journal JO - JOR SP - 400 EP - 412 VL - 19 IS - 2 SN - -1303-1279 M3 - UR - Y2 - 2018 ER -
EndNote %0 Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER %A Selçuk Yasin YILDIZ , Murat Fatih Tuna , Nermin Ekin SAVAŞ %T HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER %D 2018 %J Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi %P -1303-1279 %V 19 %N 2 %R %U
ISNAD YILDIZ, Selçuk Yasin , Tuna, Murat Fatih , SAVAŞ, Nermin Ekin . "HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER". Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi 19 / 2 (Kasım 2018): 400-412.