Yıl 2018, Cilt 4, Sayı 3, Sayfalar 21 - 34 2018-11-30

Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)

Ira Eka Pratiwi [1]

9 13

The main purpose of this research is to examine the factors influencing young Muslims’ intention to purchase halal food in a non-muslim majority province in Indonesia, Papua province. The data were collected from 97 young Muslims using a structured questionnaire. The research investigates on five factors that affect the intention to purchase halal food using Theory of Planned Behavior (TPB) including attitude, subjective norm, perceived behavioral control and additional variables i.e brand awareness and knowledge. The internal consistency reliability test indicated that all scale items were proven reliable and valid. The multiple regression was used to analyze the relationship between independent variables and dependent variable. The result showed that attitude and perceived behavioral control significantly influenced the intention to purchase halal food among young Muslims in Papua. Meanwhile, brand awareness, subjective norm and halal knowledge did not show a significant influence towards young Muslims’ purchase intention.

Halal, Food products, Purchase intention, Theory of Planned Behavior, Indonesia, Jayapura
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Yazar: Ira Eka Pratiwi (Sorumlu Yazar)
Kurum: State Islamic College of Al-Fatah Jayapura Indonesia
Ülke: Indonesia


Bibtex @araştırma makalesi { ijisef393128, journal = {Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi}, issn = {2149-8393}, eissn = {2149-8407}, address = {Politik Ekonomik ve Sosyal Araştırmalar Merkezi}, year = {2018}, volume = {4}, pages = {21 - 34}, doi = {}, title = {Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)}, key = {cite}, author = {Pratiwi, Ira Eka} }
APA Pratiwi, I . (2018). Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province). Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi, 4 (3), 21-34. Retrieved from http://dergipark.gov.tr/ijisef/issue/40712/393128
MLA Pratiwi, I . "Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)". Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi 4 (2018): 21-34 <http://dergipark.gov.tr/ijisef/issue/40712/393128>
Chicago Pratiwi, I . "Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)". Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi 4 (2018): 21-34
RIS TY - JOUR T1 - Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province) AU - Ira Eka Pratiwi Y1 - 2018 PY - 2018 N1 - DO - T2 - Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi JF - Journal JO - JOR SP - 21 EP - 34 VL - 4 IS - 3 SN - 2149-8393-2149-8407 M3 - UR - Y2 - 2018 ER -
EndNote %0 Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province) %A Ira Eka Pratiwi %T Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province) %D 2018 %J Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi %P 2149-8393-2149-8407 %V 4 %N 3 %R %U
ISNAD Pratiwi, Ira Eka . "Halal Food and Young Muslims' Purchase Intention in Indonesia (Case Study in Jayapura, Papua Province)". Uluslararası İslam Ekonomisi ve Finansı Araştırmaları Dergisi 4 / 3 (Kasım 2018): 21-34.