Year 2017, Volume 8, Issue 2, Pages 63 - 74 2017-12-30

Factors Affecting Consumers' Intention to Purchase Online
Tüketicilerin İnternet üzerinden satın alma niyetini etkileyen faktörler

Eyyup YARAŞ [1] , Meltem YETKİN ÖZBÜK [2] , Duygu AYDIN ÜNAL [3]

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The purpose of this study is to identify the effects of factors affecting consumers' intention to purchase from the Internet by presenting a model proposal on the intention to purchase. As the internet makes life easier in every field, consumers are facing new experiences and ways of buying. It is necessary to investigate the reactions of the consumers and to determine the new patterns among these developments. As a result of empirical research, available data was collected from 419 participants. According to the structural equation model, while product and financial risk have reverse relationship with intention to purchase, other independent variables as convenience and, merchandise variety and price consciousness have positive relationships

Bu çalışmanın amacı tüketicilerin İnternet’ten alışveriş yapma niyetlerini etkileyen faktörlerin satın alma niyeti üzerindeki etkisini bir model önerisi sunarak ortaya koyarak, bu etkilerin güçlerini sıralandırabilmektir. İnternet’in her alanda hayatı kolaylaştırdığı günümüzde, tüketiciler de yeni deneyimler ve satın alma yollarını öğrenmektedir. Tüm bu gelişmeler karşısında tüketicilerin verdiği tepkilerin araştırılması ve yeni örüntülerin belirlenmesi gerekmektedir. Ampirik araştırma sonucunda 419 katılımcıdan kullanılabilir veri toplanmıştır. Yapısal eşitlik modelinin sonuçlarına göre ürün ve finansal risk boyutu satın alma niyeti ile ters yönlü bir ilişkiye sahiptir. Erişilebilirlik, ürün çeşitliliği ve uygun fiyat boyutları İnternet’ten satın alma davranışı üzerinde pozitif etkiye sahiptir. 

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Primary Language en
Subjects Economics
Journal Section Research Article
Authors

Author: Eyyup YARAŞ

Author: Meltem YETKİN ÖZBÜK

Author: Duygu AYDIN ÜNAL (Primary Author)

Bibtex @research article { iuyd403307, journal = {Journal of Internet Applications and Management}, issn = {}, eissn = {1309-8810}, address = {Pamukkale University}, year = {2017}, volume = {8}, pages = {63 - 74}, doi = {}, title = {Factors Affecting Consumers' Intention to Purchase Online}, key = {cite}, author = {YARAŞ, Eyyup and YETKİN ÖZBÜK, Meltem and AYDIN ÜNAL, Duygu} }
APA YARAŞ, E , YETKİN ÖZBÜK, M , AYDIN ÜNAL, D . (2017). Factors Affecting Consumers' Intention to Purchase Online. Journal of Internet Applications and Management, 8 (2), 63-74. Retrieved from http://dergipark.gov.tr/iuyd/issue/35945/403307
MLA YARAŞ, E , YETKİN ÖZBÜK, M , AYDIN ÜNAL, D . "Factors Affecting Consumers' Intention to Purchase Online". Journal of Internet Applications and Management 8 (2017): 63-74 <http://dergipark.gov.tr/iuyd/issue/35945/403307>
Chicago YARAŞ, E , YETKİN ÖZBÜK, M , AYDIN ÜNAL, D . "Factors Affecting Consumers' Intention to Purchase Online". Journal of Internet Applications and Management 8 (2017): 63-74
RIS TY - JOUR T1 - Factors Affecting Consumers' Intention to Purchase Online AU - Eyyup YARAŞ , Meltem YETKİN ÖZBÜK , Duygu AYDIN ÜNAL Y1 - 2017 PY - 2017 N1 - DO - T2 - Journal of Internet Applications and Management JF - Journal JO - JOR SP - 63 EP - 74 VL - 8 IS - 2 SN - -1309-8810 M3 - UR - Y2 - 2019 ER -
EndNote %0 Journal of Internet Applications and Management Factors Affecting Consumers' Intention to Purchase Online %A Eyyup YARAŞ , Meltem YETKİN ÖZBÜK , Duygu AYDIN ÜNAL %T Factors Affecting Consumers' Intention to Purchase Online %D 2017 %J Journal of Internet Applications and Management %P -1309-8810 %V 8 %N 2 %R %U
ISNAD YARAŞ, Eyyup , YETKİN ÖZBÜK, Meltem , AYDIN ÜNAL, Duygu . "Factors Affecting Consumers' Intention to Purchase Online". Journal of Internet Applications and Management 8 / 2 (December 2017): 63-74.