Keşke olsaydım! Bir fomo tüketicinin (fomsumer) anatomisi
I Wish I Were! Anatomy of A Fomsumer

Metin ARGAN [1] , Mehpare TOKAY ARGAN [2] , Gamze İPEK [3]

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Fomo ile tüketiciyi (consumer) combine eden veya melezleyen kavram olan fomo tüketici (fomsumer), günümüz sosyal medya tüketicilerinin özelliklerini bünyesinde barındırmaktadır. Gelişmeleri Kaçırma Korkusu’nun kısaltması olan FOMO (Fear of missing out) sadece sosyal medya ile ilgili olmayıp, pazarlama ve tüketici davranışı ile de yakından ilgilidir. Bu çalışma fomo tüketici (fomsumer) kavramına kuramsal bir yaklaşımı temel alıp, fomo temelli tüketici davranışına genel çerçeve çizmeye çalışmaktadır. Çalışma sonucu fomo tüketicilerin geleneksel tüketicilerden karar verme sürecinin öncesinde, karar verme süreci esnasında ve sonrasında nasıl farklılıklar gösterebildiğinin altını çizmektedir. Fomo temelli tüketicileri iyi analiz eden pazarlamacılar, sosyal medya tüketicileri ile ilgili stratejileri daha iyi tasarlayabileceklerdir.

Fomsumer, which is the concept that combines or mixes “fomo” and “consumer” together, contains the characteristics of today’s consumers of social media within itself. FOMO, which is the abbreviation for “fear of missing out”, is not only related to social media but also closely related to marketing and consumer behavior. This study aims to draw a general framework for fomsumer behavior based on a conceptual approach towards the concept of fomsumer. The result of the present study underlines what kind of differences fomsumers may display compared to traditional consumers before, during and after decision-making process. Marketing experts, who analyze fomsumers well, will be able to develop strategies on the consumers of social media better.

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Birincil Dil en
Konular İktisadi ve İdari Bilimler
Dergi Bölümü Derleme
Yazarlar

Yazar: Metin ARGAN (Sorumlu Yazar)
Kurum: Anadolu University, Sport Sciences Faculty
Ülke: Turkey


Yazar: Mehpare TOKAY ARGAN (Sorumlu Yazar)
Kurum: Bilecik Seyh Edebali University, School of Applied Sciences
Ülke: Turkey


Yazar: Gamze İPEK (Sorumlu Yazar)
Kurum: Anadolu University, Social Sciences Institution
Ülke: Turkey


Bibtex @derleme { iuyd407055, journal = {İnternet Uygulamaları ve Yönetimi Dergisi}, issn = {}, eissn = {1309-8810}, address = {Pamukkale Üniversitesi}, year = {}, volume = {9}, pages = {43 - 57}, doi = {}, title = {I Wish I Were! Anatomy of A Fomsumer}, key = {cite}, author = {ARGAN, Metin and TOKAY ARGAN, Mehpare and İPEK, Gamze} }
APA ARGAN, M , TOKAY ARGAN, M , İPEK, G . (). I Wish I Were! Anatomy of A Fomsumer. İnternet Uygulamaları ve Yönetimi Dergisi, 9 (1), 43-57. Retrieved from http://dergipark.gov.tr/iuyd/issue/37403/407055
MLA ARGAN, M , TOKAY ARGAN, M , İPEK, G . "I Wish I Were! Anatomy of A Fomsumer". İnternet Uygulamaları ve Yönetimi Dergisi 9 (): 43-57 <http://dergipark.gov.tr/iuyd/issue/37403/407055>
Chicago ARGAN, M , TOKAY ARGAN, M , İPEK, G . "I Wish I Were! Anatomy of A Fomsumer". İnternet Uygulamaları ve Yönetimi Dergisi 9 (): 43-57
RIS TY - JOUR T1 - I Wish I Were! Anatomy of A Fomsumer AU - Metin ARGAN , Mehpare TOKAY ARGAN , Gamze İPEK Y1 - 2018 PY - 2018 N1 - DO - T2 - İnternet Uygulamaları ve Yönetimi Dergisi JF - Journal JO - JOR SP - 43 EP - 57 VL - 9 IS - 1 SN - -1309-8810 M3 - UR - Y2 - 2018 ER -
EndNote %0 İnternet Uygulamaları ve Yönetimi Dergisi I Wish I Were! Anatomy of A Fomsumer %A Metin ARGAN , Mehpare TOKAY ARGAN , Gamze İPEK %T I Wish I Were! Anatomy of A Fomsumer %D 2018 %J İnternet Uygulamaları ve Yönetimi Dergisi %P -1309-8810 %V 9 %N 1 %R %U
ISNAD ARGAN, Metin , TOKAY ARGAN, Mehpare , İPEK, Gamze . "Keşke olsaydım! Bir fomo tüketicinin (fomsumer) anatomisi". İnternet Uygulamaları ve Yönetimi Dergisi 9 / 1 43-57.