Yıl 2018, Cilt 17, Sayı 1, Sayfalar 317 - 333 2018-01-31

Ortaklaşa Rekabet Stratejisi: Geleneksel Havayolu Şirketleri Üzerine Bir Araştırma
Coopetition Strategy: A Research On Traditional Airlines

Gökhan TANRIVERDİ [1] , Ayşe KÜÇÜKYILMAZ [2]

117 166

Ortaklaşa rekabet stratejisi, iki ya da daha fazla rakip işletme tarafından özellikle rekabet yoğun pazarlarda kullanılan, rekabet ve işbirliğinin aynı anda gerçekleştirildiği bir işletme stratejisidir. Havayolu şirketleri, kendileri için istemedikleri bazı olumsuzlukların üstesinden gelmek ve sürdürülebilir rekabet avantajı kazanmak için ortaklaşa rekabet stratejisini kullanmaktadır. Bu doğrultuda, rakip havayolu şirketleri ile stratejik havayolu ittifakları dahilinde ve haricinde anlaşmalar yapılmaktadır. Bu araştırmanın amacı, ortaklaşa rekabet stratejisini uygulayan havayolu şirketlerinin deneyimlerinin ortaya konmasıdır. Bu amaçla, beş geleneksel havayolu şirketinin üst düzey yöneticisi ile yarı yapılandırılmış görüşme yapılmıştır. Araştırmada ortaya çıkan temel sonuç, ortaklaşa rekabet stratejisinin havayolu sektörünün sürdürülebilirliği için olmazsa olmaz olduğudur. Bir diğer kayda değer sonuç ise rekabet kurullarının havayolu şirketlerine fayda sağlayacak uygulamaların önünü açması gerektiğidir.

Employed by two or more competitor companies particularly in highly competitive markets, the coopetition strategy is a business strategy where competition goes hand in hand with cooperation. Airline companies employ coopetition strategy to overcome such unfavorable conditions and to achieve sustainable competitive advantages. For that purpose, they make agreements with competitor airline companies within or apart from the strategic alliances. The purpose of this study is to identify the experiences of the airline companies practicing coopetition strategies. To that end, semi-structured interviews have been carried out with senior managers of five traditional airlines. The primary result of the study is that the coopetition strategy is indispensable for the sustainability of the airline business. Another remarkable result is that competition boards are required to lead up practices which will benefit airline companies.

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Konular Ekonomi ve İşletme
Dergi Bölümü İşletme
Yazarlar

Yazar: Gökhan TANRIVERDİ
E-posta: gkhantanriverdi@gmail.com
Kurum: Anadolu Üniversitesi
Ülke: Turkey


Yazar: Ayşe KÜÇÜKYILMAZ
E-posta: akucukyilmaz@gmail.com
Kurum: Anadolu Üniversitesi
Ülke: Turkey


Bibtex @araştırma makalesi { jss333589, journal = {Gaziantep University Journal of Social Sciences}, issn = {1303-0094}, address = {Gaziantep Üniversitesi}, year = {2018}, volume = {17}, pages = {317 - 333}, doi = {10.21547/jss.333589}, title = {Coopetition Strategy: A Research On Traditional Airlines}, key = {cite}, author = {TANRIVERDİ, Gökhan and KÜÇÜKYILMAZ, Ayşe} }
APA TANRIVERDİ, G , KÜÇÜKYILMAZ, A . (2018). Coopetition Strategy: A Research On Traditional Airlines. Gaziantep University Journal of Social Sciences, 17 (1), 317-333. DOI: 10.21547/jss.333589
MLA TANRIVERDİ, G , KÜÇÜKYILMAZ, A . "Coopetition Strategy: A Research On Traditional Airlines". Gaziantep University Journal of Social Sciences 17 (2018): 317-333 <http://dergipark.gov.tr/jss/issue/34057/333589>
Chicago TANRIVERDİ, G , KÜÇÜKYILMAZ, A . "Coopetition Strategy: A Research On Traditional Airlines". Gaziantep University Journal of Social Sciences 17 (2018): 317-333
RIS TY - JOUR T1 - Coopetition Strategy: A Research On Traditional Airlines AU - Gökhan TANRIVERDİ , Ayşe KÜÇÜKYILMAZ Y1 - 2018 PY - 2018 N1 - doi: 10.21547/jss.333589 DO - 10.21547/jss.333589 T2 - Gaziantep University Journal of Social Sciences JF - Journal JO - JOR SP - 317 EP - 333 VL - 17 IS - 1 SN - 1303-0094-2149-5459 M3 - doi: 10.21547/jss.333589 UR - http://dx.doi.org/10.21547/jss.333589 Y2 - 2018 ER -
EndNote %0 Gaziantep University Journal of Social Sciences Coopetition Strategy: A Research On Traditional Airlines %A Gökhan TANRIVERDİ , Ayşe KÜÇÜKYILMAZ %T Coopetition Strategy: A Research On Traditional Airlines %D 2018 %J Gaziantep University Journal of Social Sciences %P 1303-0094-2149-5459 %V 17 %N 1 %R doi: 10.21547/jss.333589 %U 10.21547/jss.333589