Yıl 2017, Cilt 3, Sayı 2, Sayfalar 131 - 137 2017-12-24

CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW
MÜŞTERİLERİN SOSYAL TİCARET KULLANIMI: BİR SİSTEMATİK LİTERATÜR TARAMASI

Said Altınışık [1] , Sevgi Özkan Yıldırım [2]

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Social commerce though it is a relatively novel concept, has been an attracted field by both practitioners and scholars. In search for exploring underlying motives for social commerce usage many theories proposed and various factors studied by academic circles. In this study we review the social commerce literature to grasp a picture of the literature in terms of the social commerce activities as research basis, theories and factors employed by the studies and the countries that the studies were conducted. Our findings and concluding comments would be useful for future studies especially for newcomer researchers in the social commerce discipline.

Sosyal ticaret, görece yeni bir kavram olmasına rağmen hem işletmeler hem de akademisyenler tarafından ilgi çeken bir alan olmuştur. Müşterilerin sosyal ticaret kullanımının altında yatan temel güdüleri ortaya koymak adına birçok teoriler öne sürülmüş ve birçok faktörler çalışılmıştır. Bu çalışmada araştırmaların temellendirildiği sosyal ticaret aktiviteleri, çalışmalarda kullanılan teoriler, faktörler ve çalışmaların yapıldığı ülkeler açısından literatürün bir resmini elde etmek amacıyla literatür taraması yapılmıştır. Çalışmadaki bulgularımızın ve nihai yorumlarımızın sonraki çalışmalar için özellikle de sosyal ticaret alanını yeni araştıranlar için faydalı olacağını umuyoruz.

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Konular Mühendislik ve Temel Bilimler
Dergi Bölümü Bilgisayar Mühendisliği
Yazarlar

Orcid: 0000-0002-9734-4541
Yazar: Said Altınışık (Sorumlu Yazar)
E-posta: asaid@metu.edu.tr
Kurum: Middle East Technical University
Ülke: Turkey


Orcid: 0000-0002-7603-3656
Yazar: Sevgi Özkan Yıldırım
E-posta: sevgiozk@metu.edu.tr
Ülke: Turkey


Bibtex @araştırma makalesi { muglajsci358776, journal = {Mugla Journal of Science and Technology}, issn = {2149-3596}, address = {Mugla Sitki Kocman University}, year = {2017}, volume = {3}, pages = {131 - 137}, doi = {10.22531/muglajsci.358776}, title = {CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW}, key = {cite}, author = {Özkan Yıldırım, Sevgi and Altınışık, Said} }
APA Altınışık, S , Özkan Yıldırım, S . (2017). CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW. Mugla Journal of Science and Technology, 3 (2), 131-137. DOI: 10.22531/muglajsci.358776
MLA Altınışık, S , Özkan Yıldırım, S . "CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW". Mugla Journal of Science and Technology 3 (2017): 131-137 <http://dergipark.gov.tr/muglajsci/issue/32374/358776>
Chicago Altınışık, S , Özkan Yıldırım, S . "CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW". Mugla Journal of Science and Technology 3 (2017): 131-137
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