Yıl 2016, Cilt 7, Sayı 3, Sayfalar 14 - 22 2016-09-12

THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK

Ho Keat Leng [1] , Alyssa Lee [2]

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This study examined the marketing of the F1 Singapore Grand Prix on Facebook. The analysis showed that the social network site is limited in attracting new spectators to the event. Rather, it serves as a platform for spectators or fans to interact with each other, share experience and information, and build a virtual community. The findings suggest that sport event organisers should post on social network sites on a continued basis rather than just during the sports event. This will build up a community of fans who will continue their support in future editions of the event. More importantly, these posts should encourage discussion and sharing among fans.
Social Network Sites, Sports Events; Fan Behaviour
Konular
Dergi Bölümü SPORT MANAGEMENT
Yazarlar

Yazar: Ho Keat Leng

Yazar: Alyssa Lee

Bibtex @ { psbd261725, journal = {Pamukkale Spor Bilimleri Dergisi}, issn = {}, eissn = {1309-0356}, address = {Pamukkale Üniversitesi}, year = {2016}, volume = {7}, pages = {14 - 22}, doi = {}, title = {THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK}, key = {cite}, author = {Leng, Ho Keat and Lee, Alyssa} }
APA Leng, H , Lee, A . (2016). THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK. Pamukkale Spor Bilimleri Dergisi, 7 (3), 14-22. Retrieved from http://dergipark.gov.tr/psbd/issue/24759/261725
MLA Leng, H , Lee, A . "THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK". Pamukkale Spor Bilimleri Dergisi 7 (2016): 14-22 <http://dergipark.gov.tr/psbd/issue/24759/261725>
Chicago Leng, H , Lee, A . "THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK". Pamukkale Spor Bilimleri Dergisi 7 (2016): 14-22
RIS TY - JOUR T1 - THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK AU - Ho Keat Leng , Alyssa Lee Y1 - 2016 PY - 2016 N1 - DO - T2 - Pamukkale Spor Bilimleri Dergisi JF - Journal JO - JOR SP - 14 EP - 22 VL - 7 IS - 3 SN - -1309-0356 M3 - UR - Y2 - 2018 ER -
EndNote %0 Pamukkale Spor Bilimleri Dergisi THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK %A Ho Keat Leng , Alyssa Lee %T THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK %D 2016 %J Pamukkale Spor Bilimleri Dergisi %P -1309-0356 %V 7 %N 3 %R %U
ISNAD Leng, Ho Keat , Lee, Alyssa . "THE MARKETING of THE 2014 FORMULA ONE SINGAPORE GRAND PRIX on FACEBOOK". Pamukkale Spor Bilimleri Dergisi 7 / 3 (Eylül 2016): 14-22.