Yıl 2017, Cilt 8, Sayı 3, Sayfalar 12 - 23 2017-09-15

Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example

Durdu Mehmet Savrun [1] , Hüseyin Köse [2] , Ümit Can Büyükakgül [3]

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In recent years the importance of relationship quality in sport organizations have increasingly emphasized by both researchers and practitioners, because of the general belief about relationship marketing efforts can enhance relationships with sport consumers. Therefore, the researchers aimed to put forth the perceived dimensions of relationship quality between basketball fans and basketball clubs in the current study. The results showed that constructs about relationship quality could be conceptualized and measured as a three-dimensional construct comprising commitment, self-connection and intimacy, relationship satisfaction.


Relationship marketing, relationship quality, relationship quality dimensions, sport consumers
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Konular
Dergi Bölümü SPORT MANAGEMENT
Yazarlar

Yazar: Durdu Mehmet Savrun (Sorumlu Yazar)
Kurum: Anadolu University, Faculty of Sport Sciences, Eskisehir, Turkey
Ülke: Turkey


Yazar: Hüseyin Köse
Kurum: Anadolu University, Faculty of Sport Sciences, Eskisehir, Turkey
Ülke: Turkey


Yazar: Ümit Can Büyükakgül
Kurum: Anadolu University, Faculty of Sport Sciences, Eskisehir, Turkey
Ülke: Turkey


Bibtex @araştırma makalesi { psbd376904, journal = {Pamukkale Spor Bilimleri Dergisi}, issn = {}, eissn = {1309-0356}, address = {Pamukkale Üniversitesi}, year = {2017}, volume = {8}, pages = {12 - 23}, doi = {}, title = {Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example}, key = {cite}, author = {Büyükakgül, Ümit Can and Köse, Hüseyin and Savrun, Durdu Mehmet} }
APA Savrun, D , Köse, H , Büyükakgül, Ü . (2017). Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example. Pamukkale Spor Bilimleri Dergisi, 8 (3), 12-23. Retrieved from http://dergipark.gov.tr/psbd/issue/34050/376904
MLA Savrun, D , Köse, H , Büyükakgül, Ü . "Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example". Pamukkale Spor Bilimleri Dergisi 8 (2017): 12-23 <http://dergipark.gov.tr/psbd/issue/34050/376904>
Chicago Savrun, D , Köse, H , Büyükakgül, Ü . "Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example". Pamukkale Spor Bilimleri Dergisi 8 (2017): 12-23
RIS TY - JOUR T1 - Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example AU - Durdu Mehmet Savrun , Hüseyin Köse , Ümit Can Büyükakgül Y1 - 2017 PY - 2017 N1 - DO - T2 - Pamukkale Spor Bilimleri Dergisi JF - Journal JO - JOR SP - 12 EP - 23 VL - 8 IS - 3 SN - -1309-0356 M3 - UR - Y2 - 2017 ER -
EndNote %0 Pamukkale Spor Bilimleri Dergisi Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example %A Durdu Mehmet Savrun , Hüseyin Köse , Ümit Can Büyükakgül %T Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example %D 2017 %J Pamukkale Spor Bilimleri Dergisi %P -1309-0356 %V 8 %N 3 %R %U
ISNAD Savrun, Durdu Mehmet , Köse, Hüseyin , Büyükakgül, Ümit Can . "Perceived relationship quality dimensions between basketball fans and clubs: Eskisehir basket example". Pamukkale Spor Bilimleri Dergisi 8 / 3 (Eylül 2017): 12-23.