Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application

F. Zeynep OZATA [1] , Nilgun OZDAMAR KESKIN [2]

136 120

The purpose of this study was to define and better understand business school students’ opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business school students from Anadolu University to define their learning styles. The learning orientation questionnaire produced five factors: visual, auditory, dependent, collaborative, and reading & writing learning styles. In the second phase of the study, semi-structured in depth interviews were conducted with nine graduate students at Anadolu University to better understand their preferences and explore their opinions on the mobile application. After the coding process three themes emerged: learning styles, content, and tools. Added to these themes, eight motives for the use of a mobile marketing education application were also identified.
Marketing Education, Learning Styles, Mobile Learning, Mobile Applications, Mobile Learning Design
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Bibtex @ { tojde175940, journal = {Turkish Online Journal of Distance Education}, issn = {1302-6488}, address = {Anadolu Üniversitesi}, year = {2015}, volume = {15}, pages = { - }, doi = {10.17718/tojde.76203}, title = {Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application}, language = {en}, key = {cite}, author = {KESKIN, Nilgun OZDAMAR and OZATA, F. Zeynep} }
APA OZATA, F , KESKIN, N . (2015). Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application. Turkish Online Journal of Distance Education, 15 (1), . DOI: 10.17718/tojde.76203
MLA OZATA, F , KESKIN, N . "Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application". Turkish Online Journal of Distance Education 15 (2015): <http://dergipark.gov.tr/tojde/issue/16891/175940>
Chicago OZATA, F , KESKIN, N . "Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application". Turkish Online Journal of Distance Education 15 (2015):
RIS TY - JOUR T1 - Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application AU - F. Zeynep OZATA , Nilgun OZDAMAR KESKIN Y1 - 2015 PY - 2015 N1 - doi: 10.17718/tojde.76203 DO - 10.17718/tojde.76203 T2 - Turkish Online Journal of Distance Education JF - Journal JO - JOR SP - EP - VL - 15 IS - 1 SN - 1302-6488- M3 - doi: 10.17718/tojde.76203 UR - http://dx.doi.org/10.17718/tojde.76203 Y2 - 2017 ER -
EndNote %0 Turkish Online Journal of Distance Education Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application %A F. Zeynep OZATA , Nilgun OZDAMAR KESKIN %T Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application %D 2015 %J Turkish Online Journal of Distance Education %P 1302-6488- %V 15 %N 1 %R doi: 10.17718/tojde.76203 %U 10.17718/tojde.76203