Cilt 18, Sayı 3, Sayfalar 84 - 95 2017-07-01

Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception


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Factors affecting the loyalty of students in Universitas Terbuka are investigated in this paper. The aim was to elucidate how all the variables such as trust, satisfaction and participation interrelate with one another. Loyalty was the dependent variable; trust, satisfaction and participation were the independent variables. Data were accumulated using instruments in the form of questionnaires. The population was students registered in the first semester of 2014. Respondents were taken purposively from 22 of 37 regional offices throughout Indonesia, representing the western and middle part of the country; 1,099 questionnaires from respondents were finally completed and processed. Two hypotheses were established and then assessed. Statistically, factor analysis, correlation and multiple regression were thoroughly utilized to comprehend the interaction and behavior of all variables engaged. The results showed that loyalty is significantly influenced by trust, satisfaction, participation and interaction between the independent variables. However, three out of four interaction variables contributed negatively to loyalty. Besides, the variances of independent variables, including their interactions, explain 60% of loyalty’s variance.

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Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Articles

Ülke: Indonesia

Bibtex @araştırma makalesi { tojde328937, journal = {Turkish Online Journal of Distance Education}, issn = {1302-6488}, address = {Anadolu Üniversitesi}, year = {2017}, volume = {18}, pages = {84 - 95}, doi = {10.17718/tojde.328937}, title = {Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception}, language = {en}, key = {cite}, author = {HERMAN, HERMAN} }
APA HERMAN, H . (2017). Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception. Turkish Online Journal of Distance Education, 18 (3), 84-95. DOI: 10.17718/tojde.328937
MLA HERMAN, H . "Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception". Turkish Online Journal of Distance Education 18 (2017): 84-95 <>
Chicago HERMAN, H . "Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception". Turkish Online Journal of Distance Education 18 (2017): 84-95
RIS TY - JOUR T1 - Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception AU - HERMAN HERMAN Y1 - 2017 PY - 2017 N1 - doi: 10.17718/tojde.328937 DO - 10.17718/tojde.328937 T2 - Turkish Online Journal of Distance Education JF - Journal JO - JOR SP - 84 EP - 95 VL - 18 IS - 3 SN - 1302-6488- M3 - doi: 10.17718/tojde.328937 UR - Y2 - 2017 ER -
EndNote %0 Turkish Online Journal of Distance Education Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception %A HERMAN HERMAN %T Loyalty, Trust, Satisfaction and Participation in Universitas Terbuka Ambiance: Students’ Perception %D 2017 %J Turkish Online Journal of Distance Education %P 1302-6488- %V 18 %N 3 %R doi: 10.17718/tojde.328937 %U 10.17718/tojde.328937