Yıl 2018, Cilt 19, Sayı 1, Sayfalar 117 - 135 2018-01-01

Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students

Fabio R. da COSTA [1] , Anderson S. PELISSARI [2] , Inayara V. D. P. GONZALEZ [3]

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Technological advances are generating a significant increase in the supply of distance learning (DL) courses via the Internet, increasing the importance of this type of education for the university’s structure. This article identifies factors associated with perceptions of the public higher education institutions’ image from the perspective of DL students. This is a field study that is exploratory, descriptive and quantitative in nature. The units of analysis are institutions in the Higher Education Distance Learning Centre of the state of Rio de Janeiro (Centro de Educacao Superior a Distancia do Estado do Rio de Janeiro – CEDERJ) consortium that offer undergraduate courses, and the observation units are students enrolled in the Sao Fidelis Centre (Polo de Sao Fidelis). The data were collected by means of a survey, then tabulated and analyzed using the SPSS program. The results indicate that the image is a snapshot, generated from the current stimuli projected by the organization and translated by the public, based on relevant cognitive and affective aspects, according to the individual’s manner of observing the environment. The study demonstrates the multidimensionality of the image and that the studied institutions’ global image is associated most strongly with their affective image. Furthermore, the results show that the amount of time that a member of the public interacts with an organisation does not affect her perception of that organization’s image.

Corporate image, distance learning, higher education, public institution, CEDERJ
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Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Articles
Yazarlar

Yazar: Fabio R. da COSTA (Sorumlu Yazar)
E-posta: reis.frc@gmail.com

Yazar: Anderson S. PELISSARI
E-posta: asoncinipelissari@gmail.com

Yazar: Inayara V. D. P. GONZALEZ
E-posta: gonzalezinayara@gmail.com

Bibtex @araştırma makalesi { tojde382738, journal = {Turkish Online Journal of Distance Education}, issn = {1302-6488}, address = {Anadolu Üniversitesi}, year = {2018}, volume = {19}, pages = {117 - 135}, doi = {10.17718/tojde.382738}, title = {Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students}, key = {cite}, author = {V. D. P. GONZALEZ, Inayara and da COSTA, Fabio R. and S. PELISSARI, Anderson} }
APA da COSTA, F , S. PELISSARI, A , V. D. P. GONZALEZ, I . (2018). Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students. Turkish Online Journal of Distance Education, 19 (1), 117-135. DOI: 10.17718/tojde.382738
MLA da COSTA, F , S. PELISSARI, A , V. D. P. GONZALEZ, I . "Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students". Turkish Online Journal of Distance Education 19 (2018): 117-135 <http://dergipark.gov.tr/tojde/issue/34638/382738>
Chicago da COSTA, F , S. PELISSARI, A , V. D. P. GONZALEZ, I . "Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students". Turkish Online Journal of Distance Education 19 (2018): 117-135
RIS TY - JOUR T1 - Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students AU - Fabio R. da COSTA , Anderson S. PELISSARI , Inayara V. D. P. GONZALEZ Y1 - 2018 PY - 2018 N1 - doi: 10.17718/tojde.382738 DO - 10.17718/tojde.382738 T2 - Turkish Online Journal of Distance Education JF - Journal JO - JOR SP - 117 EP - 135 VL - 19 IS - 1 SN - 1302-6488- M3 - doi: 10.17718/tojde.382738 UR - http://dx.doi.org/10.17718/tojde.382738 Y2 - 2018 ER -
EndNote %0 Turkish Online Journal of Distance Education Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students %A Fabio R. da COSTA , Anderson S. PELISSARI , Inayara V. D. P. GONZALEZ %T Corporate Image of Public Higher Education Institutions: Relevant Factors to Distance Learning Students %D 2018 %J Turkish Online Journal of Distance Education %P 1302-6488- %V 19 %N 1 %R doi: 10.17718/tojde.382738 %U 10.17718/tojde.382738