Yıl 2017, Cilt 4, Sayı 2, Sayfalar 48 - 54 2017-11-01

Advertising Language Seen on The Morphological Plane
Advertising Language Seen on The Morphological Plane

Luela LICI [1] , Brikena KADZADEJ [2]

58 0

Advertising is an element of the social life with the highest frequency of influence. It is always with us. We encounter it everywhere: on the street, in the shop, on the TV, in the newspaper, on the internet. Advertising is showing impact in the behavior of the society and people. Use of foreign advertisements is a new phenomenon of twenty last years in Albania. The expansion of the trade relationships and increase of import products have created opportunities for the foreign investors to bring advertising materials with them. To make the advertising materials appropriate for the Albanian culture, the investors translate foreign advertisements. As the English is the language of commerce, it is the source language of advertisements.  Translated advertisements can be acceptable and useful if they take into consideration the Albanian socio-economic context, culture and features of the Albanian language, otherwise not effective translation strategies can produce a target version advertisement, which may deter sales. In this context, the presented research aims to explore the issue of translated advertisements from English into Albanian language (and occasionally German language) in terms of parts of speech by examining Albanian newspaper advertisements and occasionally we refer to local and German television advertisements, to draw some parallels and to move towards an objective approach.


Advertising is an element of the social life with the highest frequency of influence. It is always with us. We encounter it everywhere: on the street, in the shop, on the TV, in the newspaper, on the internet. Advertising is showing impact in the behavior of the society and people. Use of foreign advertisements is a new phenomenon of twenty last years in Albania. The expansion of the trade relationships and increase of import products have created opportunities for the foreign investors to bring advertising materials with them. To make the advertising materials appropriate for the Albanian culture, the investors translate foreign advertisements. As the English is the language of commerce, it is the source language of advertisements.  Translated advertisements can be acceptable and useful if they take into consideration the Albanian socio-economic context, culture and features of the Albanian language, otherwise not effective translation strategies can produce a target version advertisement, which may deter sales. In this context, the presented research aims to explore the issue of translated advertisements from English into Albanian language (and occasionally German language) in terms of parts of speech by examining Albanian newspaper advertisements and occasionally we refer to local and German television advertisements, to draw some parallels and to move towards an objective approach.


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Konular Dil Bilim, Eğitim Bilimleri
Dergi Bölümü Makaleler
Yazarlar

Yazar: Luela LICI

Yazar: Brikena KADZADEJ

Bibtex @araştırma makalesi { turkophone347562, journal = {Turkophone}, issn = {2148-6808}, eissn = {2148-6808}, address = {Bekir İNCE}, year = {2017}, volume = {4}, pages = {48 - 54}, doi = {}, title = {Advertising Language Seen on The Morphological Plane}, key = {cite}, author = {LICI, Luela and KADZADEJ, Brikena} }
APA LICI, L , KADZADEJ, B . (2017). Advertising Language Seen on The Morphological Plane. Turkophone, 4 (2), 48-54. Retrieved from http://dergipark.gov.tr/turkophone/issue/31631/347562
MLA LICI, L , KADZADEJ, B . "Advertising Language Seen on The Morphological Plane". Turkophone 4 (2017): 48-54 <http://dergipark.gov.tr/turkophone/issue/31631/347562>
Chicago LICI, L , KADZADEJ, B . "Advertising Language Seen on The Morphological Plane". Turkophone 4 (2017): 48-54
RIS TY - JOUR T1 - Advertising Language Seen on The Morphological Plane AU - Luela LICI , Brikena KADZADEJ Y1 - 2017 PY - 2017 N1 - DO - T2 - Turkophone JF - Journal JO - JOR SP - 48 EP - 54 VL - 4 IS - 2 SN - 2148-6808-2148-6808 M3 - UR - Y2 - 2017 ER -
EndNote %0 Turkophone Advertising Language Seen on The Morphological Plane %A Luela LICI , Brikena KADZADEJ %T Advertising Language Seen on The Morphological Plane %D 2017 %J Turkophone %P 2148-6808-2148-6808 %V 4 %N 2 %R %U