Yıl 2017, Cilt , Sayı , Sayfalar 273 - 292 2017-09-16

SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ

Zehra BOZBAY [1] , Cansu TÜRKER [2] , Habib Mehmet AKPINAR [3]

218 245

Bu çalışmanın amacı elektronik güven, elektronik bağlılık ve ağızdan ağıza iletişim arasındaki ilişkileri belirlemektir. Çevirimiçi platformlarda faaliyetlerini sürdüren şirketlerin başarısı elektronik güvenin ve elektronik bağlılığın yaratılmasında ve buna bağlı olarak çevirimiçi platformlarda oluşacak elektronik ağızdan ağıza iletişim ile yakından ilgilidir. Çalışmada, sosyal medya kullanıcılarının elektronik alışveriş sitelerine ilişkin elektronik güvenleri, elektronik bağlılıkları ve elektronik ağızdan ağıza iletişimleri arasındaki ilişkiler incelenmiştir. Araştırmada, internet üzerinden 335 geçerli anket toplanmıştır. Araştırma bulguları, elektronik güven, elektronik bağlılık ve elektronik ağızdan ağıza iletişim arasında anlamlı ilişkiler olduğunu ortaya koymuştur. Buna ek olarak, sosyal medya kullanıcılarının sosyo-demografik özelliklerine göre elektronik güven, elektronik bağlılık ve elektronik ağızdan ağıza iletişimleri farklılık göstermektedir. Bu bağlamda, araştırma literatüre katkı sağlamaya çalışmasının yanı sıra çevirimiçi ortamlarda faaliyet gösteren işletmelere pazarlama stratejileri geliştirmelerinde öneriler sunmaya çalışmaktadır.

Sosyal Medya, Elektronik Güven, Elektronik Bağlılık, Elektronik Ağızdan Ağıza İletişim
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Konular Sosyal
Dergi Bölümü MAKALELER
Yazarlar

Yazar: Zehra BOZBAY
Kurum: İSTANBUL ÜNİVERSİTESİ
Ülke: Turkey


Yazar: Cansu TÜRKER
Kurum: İSTANBUL GELİŞİM ÜNİVERSİTESİ
Ülke: Turkey


Yazar: Habib Mehmet AKPINAR
Kurum: İSTANBUL ÜNİVERSİTESİ
Ülke: Turkey


Bibtex @araştırma makalesi { ulikidince323696, journal = {Uluslararası İktisadi ve İdari İncelemeler Dergisi}, issn = {1307-9832}, eissn = {1307-9859}, address = {Kenan ÇELİK}, year = {2017}, volume = {}, pages = {273 - 292}, doi = {10.18092/ulikidince.323696}, title = {SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ}, key = {cite}, author = {BOZBAY, Zehra and TÜRKER, Cansu and AKPINAR, Habib Mehmet} }
APA BOZBAY, Z , TÜRKER, C , AKPINAR, H . (2017). SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (), 273-292. DOI: 10.18092/ulikidince.323696
MLA BOZBAY, Z , TÜRKER, C , AKPINAR, H . "SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2017): 273-292 <http://dergipark.gov.tr/ulikidince/issue/29068/323696>
Chicago BOZBAY, Z , TÜRKER, C , AKPINAR, H . "SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ". Uluslararası İktisadi ve İdari İncelemeler Dergisi (2017): 273-292
RIS TY - JOUR T1 - SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ AU - Zehra BOZBAY , Cansu TÜRKER , Habib Mehmet AKPINAR Y1 - 2017 PY - 2017 N1 - doi: 10.18092/ulikidince.323696 DO - 10.18092/ulikidince.323696 T2 - Uluslararası İktisadi ve İdari İncelemeler Dergisi JF - Journal JO - JOR SP - 273 EP - 292 VL - IS - SN - 1307-9832-1307-9859 M3 - doi: 10.18092/ulikidince.323696 UR - http://dx.doi.org/10.18092/ulikidince.323696 Y2 - 2017 ER -
EndNote %0 Uluslararası İktisadi ve İdari İncelemeler Dergisi SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ %A Zehra BOZBAY , Cansu TÜRKER , Habib Mehmet AKPINAR %T SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ %D 2017 %J Uluslararası İktisadi ve İdari İncelemeler Dergisi %P 1307-9832-1307-9859 %V %N %R doi: 10.18092/ulikidince.323696 %U 10.18092/ulikidince.323696
ISNAD BOZBAY, Zehra , TÜRKER, Cansu , AKPINAR, Habib Mehmet . "SOSYAL MEDYA KULLANICILARININ ELEKTRONİK GÜVENLERİ, ELEKTRONİK BAĞLILIKLARI VE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMLERİ ARASINDAKİ İLİŞKİLERİNİN İNCELENMESİ". Uluslararası İktisadi ve İdari İncelemeler Dergisi / (Eylül 2017): 273-292. http://dx.doi.org/10.18092/ulikidince.323696